In-person at MODA
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About This Event
In 1971, Heller reimagined what furniture could be. With a groundbreaking vision, the company embraced plastic—a material often overlooked in high design—to create bold, functional, and timeless pieces. This approach, combined with collaborations with legendary designers like Massimo and Lella Vignelli, positioned Heller as a pioneer in making good design accessible to all.
Fast-forward to today, and Heller is still breaking boundaries. Partnering with contemporary creators like JUMBO Studio, Anna Dawson, Josh Owen, and Hlynur Atlason, and leveraging sustainable manufacturing processes, Heller crafts furniture that is not only elegant and durable but also affordable and environmentally responsible. It’s a story of constant reinvention, where bold innovation meets timeless style and a commitment to making exceptional design a part of everyday life.
On Thursday, February 27, 2025, join us at the Hill Auditorium at the High Museum of Art for a discussion featuring:
John Edelman, CEO of Heller
Josh Owen, Director, Vignelli Center at RIT and President of Josh Owen LLC
Monica Obniski, Curator of Design and Decorative Arts, High Museum of Art
Laura Flusche, Executive Director, MODA
The conversation will explore Heller’s journey from its iconic collaborations to its modern innovations, offering insights into how its designs continue to inspire and evolve.
Afterward, a reception at MODA will provide a chance to meet the panelists and view a curated selection of Heller products.
Bonus Event:
Ticket holders for the February 27 panel discussion are invited to an exclusive gathering on March 1 from 2:00pm-4:00pm at Switch Modern to take in the pop-up exhibition about Heller, Bold by Design.
Sip prosecco, mingle with fellow design enthusiasts, and enjoy an insightful presentation by the exhibition's curator, Scott Reilly. This intimate event is the perfect way to delve deeper into the story of Heller and its remarkable legacy.
Registration: $15 for MODA Members | $20 for Future Members
Become a MODA Member TODAY for savings on this event and more!
Members must log into Simple Tix at check out to receive their discount.
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Heller has created a simple paradigm: through industrial production, to offer good design at affordable prices.
Since 1971, Heller has worked with some of the world’s finest designers. Heller products are beautiful and timeless. Used by leading architects for museums, offices, and restaurants as well as homes. Perfect for indoors and outdoors. Manufactured in the USA. Recyclable. Industrially produced and ready to ship.
A brief history
For over 50 years, Heller has offered leading designers the opportunity to work with new technologies to create innovative products. Heller continues to explore new processes for manufacturing furniture.
Incorporated in 1971, Heller’s first product was a line of stacking dinnerware designed by Massimo Vignelli. Winner of a Compasso d’Oro award in Italy, it is included in the Museum of Modern Art permanent design collection, New York.
Designers
Heller’s furniture division was launched in 1998. The first chair, The Bellini Chair designed by Mario Bellini, won the Compasso d’Oro in 2001. Since then, Heller has worked with other celebrated designers: Massimo & Lella Vignelli, Philippe Starck, Mario Bellini, Vico Magistretti, William Sawaya and Frank Gehry.
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The Museum of Design Atlanta and The High Museum of Art are conveniently located in the Midtown Arts District.
MODA is located on the ground floor of the 1315 Peachtree Building. The building is a mix use site and is shared by MODA, the Peachtree Public Library, and Perkins+Will.
MODA resides on the land of the Mvskoke (Muscogee / Creek) people.
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Parking
MODA does not offer designated parking. There are public parking lots located in the Midtown Arts district, as well as metered parking available along Peachtree St NE. The paid Lanier parking deck at 1337 Peachtree St NE is the closest deck within walking distance of the museum.
Bike Riders
For visitors traveling by bike, there are plenty of bike racks conveniently located around MODA! You can find them along Peachtree Street, including right outside of MODA, and at the Arts Center MARTA Station. Don’t forget to bring a lock!
MARTA
If visiting by train, take the North or South rail line to the Arts Center MARTA Station (N5), located directly behind the Woodruff Arts Center (accessible). Exit the Arts Center Station at the top level by the Peachtree Street exit. You will be behind the Woodruff Arts Center. MODA is located directly across the street from the Woodruff Arts Center. Use the cross-walk at the intersection of 16th and Peachtree to reach our building.
For more information on MARTA schedules, maps, and connections from other transit providers, please visit the MARTA website.
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Both MODA and The High Museum of Art are fully accessible by wheelchair.
Designers with different styles of learning or special needs are welcome in MODA public programs. We will be able to most effectively help everyone learn and enjoy this experience if we know about those needs in advance of the program. Please email miranda@museumofdesign.org with questions or information.
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MODA reserves the right to cancel a program if the minimum enrollment requirements are not met, but don't worry: should MODA have to cancel, we will gladly issue a full refund to all registrants. If you need to cancel your plans for any reason, we kindly request that you notify us at least 7 days prior to the event start. By doing so, we can process a refund for the ticket cost (minus a small $10 processing fee per class). Unfortunately, we cannot provide refunds for cancellations made less than 7 days before an event.
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Pictures and videos will be captured during MODA public programs and may be published on the official website, social media, and newsletters of the Museum of Design Atlanta. If you do not wish to appear on these platforms, please write to felicia@museumofdesign.org.
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Email Felicia at felicia@museumofdesign.org with any questions.