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Business by Design: Murrell’s Row Spirits

  • Museum of Design Atlanta 1315 Peachtree Street Northeast Atlanta, GA, 30309 United States (map)

In-person | 21+

How can design influence amari? And what are the characteristics of a great gin? 

To find out, join us as we dive into the wonderful world of Murrell's Row Spirits — a brand that has been redefining the craft spirits industry since its inception in 2015! Attendees will have the opportunity to hear firsthand from Lee Mayfield, one of the brand's founders, as he shares the story of how this unique distillery came to life.

In a discussion moderated by Gene Kansas, Lee will speak to the power of design and the details that goes into creating Murrell's Row Spirits' visually stunning labels, which capture the essence of their brand and ensure the bottles make a statement on any shelf. He'll also elaborate on how deeply design has been woven into the fabric of the business and the the ways in which it influences their renowned gins and amari. Finally, you'll learn how design has effectively created harmony between the brand's founders.

The evening will end with a tasting of Murrell's Row Spirits.


About Murrell’s Row Spirits

Nestled in the heart of Decatur, GA, Murrell's Row Spirits is the brainchild of three seasoned industry veterans with over 50 years of combined experience in the world of bars and restaurants. United by a fervent passion for the rich tapestry of spirits, cocktails, and dining culture, Nathan Evick, Bo Brown, and Ferrol Lee Mayfield joined forces with a singular vision: to craft spirits that they, as bartenders, would be proud to pour.

Every aspect of their creations, from the carefully selected botanicals to the meticulously calibrated proof and even the thoughtfully designed bottle shape, has been deliberately and lovingly fashioned to deliver an unparalleled experience for professionals and enthusiasts alike.


Registration

$15 for MODA Members | $20 for Future Members

  • Inspired by a colorful, culturally rich upbringing in New Orleans, Gene Kansas has garnered a reputation as a champion of historic preservation, adaptive reuse, community building, and storytelling through the built environment.

    An award-winning cultural developer, preservationist, and social entrepreneur, Gene leads with passion and purpose, with the ability of looking forward, and a mindset of giving back. At Gene Kansas | Commercial Real Estate, a firm culturally connecting people and place, Gene and his team focus on building up history, not over it. Gene is also Founder of Constellations, “where stars come together to shine,” a culturally based workspace in Atlanta’s historic Sweet Auburn neighborhood focused on civic and social difference-making.

    As creator and host of award-winning Sidewalk Radio, Gene spent five seasons exploring life in the modern city through the lens of history and the context of community on AM 1690 “Voice of the Arts”.

    Gene holds a BS in Entrepreneurship from University of Arizona, and a Master of Science in Digital Media from Georgia Tech, where he now serves as an Advisory Board Member of the Ivan Allen College. He lives in Atlanta with his wife DeAnna and their son Levi.

  • The Museum of Design Atlanta is conveniently located in the Midtown Arts District, right across the street from the Woodruff Arts Center at 1315 Peachtree St. NE Atlanta, GA 30309.

    MODA is located on the ground floor of the 1315 Peachtree Building. The building is a mix use site and is shared by MODA, the Peachtree Public Library, and Perkins+Will.

    MODA resides on the land of the Mvskoke (Muscogee / Creek) people.

  • Parking

    MODA does not offer designated parking. There are public parking lots located in the Midtown Arts district, as well as metered parking available along Peachtree St NE. The paid Lanier parking deck at 1337 Peachtree St NE is the closest deck within walking distance of the museum.

    Bike Riders

    For visitors traveling by bike, there are plenty of bike racks conveniently located around MODA! You can find them along Peachtree Street, including right outside of MODA, and at the Arts Center MARTA Station. Don’t forget to bring a lock!

    Marta

    If visiting by train, take the North or South rail line to the Arts Center MARTA Station (N5), located directly behind the Woodruff Arts Center (accessible). Exit the Arts Center Station at the top level by the Peachtree Street exit. You will be behind the Woodruff Arts Center. MODA is located directly across the street from the Woodruff Arts Center. Use the cross-walk at the intersection of 16th and Peachtree to reach our building.

    For more information on MARTA schedules, maps, and connections from other transit providers, please visit the MARTA website.

    We offer a 20% discount on museum admission for patrons who used public transportation to get to MODA! (DOES NOT APPLY TO SUNDAY FUNDAY SPECIAL RATE)

  • MODA reserves the right to cancel a program if the minimum enrollment requirements are not met, but don't worry: should MODA have to cancel, we will gladly issue a full refund to all registrants. If you need to cancel your plans for any reason, we kindly request that you notify us at least 7 days prior to the event start. By doing so, we can process a refund for the ticket cost (minus a small $10 processing fee per class). Unfortunately, we cannot provide refunds for cancellations made less than 7 days before an event.‌

  • Designers with different styles of learning or special needs are welcome in MODA public programs. We will be able to most effectively help everyone learn and enjoy this experience if we know about those needs in advance of the program. Please email maryk@museumofdesign.org with questions or information.

  • Email Mary at maryk@museumofdesign.org with any questions.

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May 26

Al Dente: A World Pasta Tour

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June 7

Members Only: The Design Life of Ruby Ross Wood at Atlanta History Center